Tag: new home builder marketing

Get Into The Buyer Mindset | Dan Chiev | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Get Into The Buyer Mindset | Adrian Aguirre | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Get Into The Buyer Mindset | Katie Seibert | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Marketing The Value of New vs. Used

When the circumstances of tomorrow aren’t always clear, there’s nothing more valuable to a prospective buyer than the certainty of a new home. Of course, you’ve known about the benefits of buying new since the beginning, but no point in time has proven the value of new to everyone else quite like the past few […]

Registration For The New Home University Is Now Open!

Have you signed up for The New Home University yet? What are you waiting for? Check out TheNewHomeUniversity.com and get registered! Mollie Elkman and Myers Barnes have created a seminar that is so unique, Professional Builder magazine is calling it “an event not to be missed.” The New Home University is centered on giving you […]

Group Two Welcomes Pamela Schatz!

We’re so excited to welcome the newest member of our team, Pamela Schatz!  Pamela comes to us from the suburbs of Philadelphia with a public relations and marketing background.  She spent her college years attending  Indiana University of Pennsylvania with a concentration in Communications. What drew Pamela to Group Two was her interest in learning […]

Mollie Elkman Discusses Marketing To The 2014 Buyer

Mollie Elkman, President of Group Two Advertising in Philadelphia, spent yesterday morning with the Home Builders Association of Bucks and Montgomery Counties presenting a seminar on Marketing To The 2014 Buyer at their offices in Ft. Washington, Pennsylvania. Elkman discussed how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like […]

How to Keep Track of Your Marketing Dollars

Keeping Track of Marketing Dollars Click above to watch and listen as President of Group Two Advertising and marketing strategist, Mollie Elkman, discusses tracking your marketing dollars, no matter what the cost, by coming up with a plan. An excel spreadsheet that includes everything that you are doing is highly recommended and discussed.   Group […]

How Do You Spend Your Media and Marketing Budget?

  It is no secret that how and where new home builders advertise has changed over the years. We see less and less of our clients running weekly print ads in their local newspapers. The evolution of technology has changed the way we advertise. We see online ads on sites such as Trulia or Zillow, […]