In our ever-changing social media landscape, one thing’s for sure — every homebuyer demographic interacts with social media, it’s the way they interact that makes all of the difference. Whether it’s a baby boomer using Facebook to check out a low-maintenance community or a Gen X’er reading reviews about a builder, we’re all on these […]
Name: Phone Number: Email Address: While the contact form appears the same across different media, whether it be on your website, Zillow, Trulia, Traffic Card, or Lead Generation Ads on Facebook, not all leads should be treated the same! The one thing that does stay consistent across these platforms and the leads that you gather […]
Whether it’s a good review or a bad review on social media – responding to them in the correct way is vital! Chelsey and Victoria from your Group Two Social Team are back to give you the tips and tricks on how to respond to both of them!
Update from our Social Media Team! Due to recent events, ad targeting on Facebook will be shifting in mid-August, but don’t worry – we’re prepared!
With Facebook’s latest news feed update, you may be wondering how builders will be affected. There’s a lot of information out there on how to adjust your page’s content, so we’re here to help. Here’s a break down of the changes to revamp your social media marketing strategy to to be the most effective. What […]
Recently, Group Two worked with Cornerstone Homes to launch the Grand Opening of the sales center for their newest community, The Villas at Ashlake. The challenge…this new Sales Center is in a strip mall about a mile down the road from the site where the community is being built in Chesterfield, VA. So, in addition […]
Did you know that 93% of communication we use is nonverbal, i.e. projected through our facial expressions and body movements? Considering this fact, it is no surprise that we needed to create a modern way to express our emotions via text/email/snapchat. The solution? EMOJIS. These characters are more than just a girl flipping her hair […]
This past week, Group Two co-hosted a unique educational event for new home builders March 16-17 at The Four Seasons Hotel in downtown Philadelphia. Hosted by Mollie Elkman, president & owner of Group Two Advertising, and Myers Barnes, principal of Myers Barnes Associates, The New Home University was a two-day seminar centered on giving new […]
We wanted to share this article featuring strategies from Group Two’s Mollie Elkman on the approaching Spring selling season! “The long winter doesn’t have to negatively impact spring sales,” notes Mollie. “In fact, builders can use the weather to their advantage by using marketing messages that resonate with their winter-weary buyers.” Here a few of […]
What an amazing morning with Facebook! Just a few businesses were invited to be involved in an interview session and panel about how to grow businesses through Facebook, and Group Two was one of them! We are so proud of our team and the ongoing effort we make to stay proactive with the ever evolving […]
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