Tag: new home marketing

Hard Hat Tour Brings Buyers Through the Door Before Walls Are Up!

Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event. The Campaign Details: What: A Hard Hat Tour Event at Cornerstone’s new model home Where: Everywhere! Eblasts Blogs […]

The Group Two Team is now Houzz Certified!

Here at Group Two we are always learning. Being passionately inquisitive is just part of what we do.  We study housing trends in markets coast to coast. We read the newest marketing books and articles. We analyze social media behavior patterns. We  challenge ourselves to discover new skills and techniques to better ourselves, and to […]

How can you make summer your best selling season?

CHALLENGE: It’s summertime. Three months that should be prime selling time. But, your potential buyers are crazy busy. How do you get them interested in visiting a community or stay on their radar amid the pandemonium of summer? SOLUTION:  Plan a series of fun activities that is aimed specifically at families. We helped this home […]

Fall Into More Sales With These Seasonal Open House Ideas

Fall is a great time to have an Open House or two… The weather is cooler, and the seasons are a great source for Open House themes! For example: • Back to School! Held in September, visitors get gift cards for free school supplies, lunch snacks, books, etc. And the door prize is a chance […]