With a new year in sight, it’s time to think about your upcoming marketing budget, which supports strategic efforts from your website to social media to search engine marketing and everything in between. Apart from allocating a percentage of your top-line revenue to your marketing budget, the question today is what content to emphasize, particularly […]
Tag: marketing for homebuilders
Values That Matter
Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]
We’re CELEBRATING 50 Years as the Ad Agency for Home Builders!
From his studio apartment in 1969, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry — but 50 years later, Mollie Elkman continues to grow group two, a company born from one leader’s vision and refined by […]
2019 SEO Trends for Home Builders
Search engines are always evolving, and that evolution is only going to continue into the new year. When it comes to implementing strategic SEO, it’s always better to be ahead of the curve than playing catch up. For 2019, here are five home builder SEO trends to focus on to ensure those rankings stay high! […]
How To Respond To Reviews
Whether it’s a good review or a bad review on social media – responding to them in the correct way is vital! Chelsey and Victoria from your Group Two Social Team are back to give you the tips and tricks on how to respond to both of them!
Social Media Update: Facebook Targeting
Update from our Social Media Team! Due to recent events, ad targeting on Facebook will be shifting in mid-August, but don’t worry – we’re prepared!
Make Sure You Are Driving The Conversation On Rising Home Prices
“Rising prices” might sound like a barrier when speaking to potential homeowners, but this can in fact be used to your advantage when communicated the right way. We understand the importance of truth and transparency in marketing, and always recommend that builders address pricing by being clear, direct and honest. The truth is that the […]
Behind the Scenes with Group Two’s Creative Department: Evoking Emotions From the Start
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
Register NOW for the FREE Social Media Toolbox webinar!
Don’t miss the Social Media Toolbox webinar with Group Two’s very own Andy Bergren & Chelsey Keenan on Thursday, April 21st at 12 pm ET (9 am PT). This webinar is being hosted by LASSO CRM and it’s FREE! So what are you waiting for? Sign up today! The Social Media Toolbox webinar will offer […]