Recently, Group Two worked with Cornerstone Homes to launch the Grand Opening of the sales center for their newest community, The Villas at Ashlake. The challenge…this new Sales Center is in a strip mall about a mile down the road from the site where the community is being built in Chesterfield, VA. So, in addition […]
If you’re looking for ways to improve your marketing strategy to reach more buyers in the right places, there’s one HUGE aspect you cannot ignore: Social Media. In today’s digitally connected world, even if you’re still skeptical about whether social media can work for your business, it’s time to change your mindset. Why is social […]
In 2004, the human attention span was 12 seconds. Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]
Account Services Intern Group Two Advertising, THE ad agency for home builders and voted one of the Philadelphia’s best places to work for 2015, has an opportunity for an out-of-the box and forward-thinking intern who’s ready to learn and create with our animated, homebuilder-happy, advertising-obsessed, Bananagram-playing team. What’s This Internship All About? Being part of a full-service agency, you […]
If you’re like most homebuilders we speak to on a daily basis, you’re probably wondering what Facebook Live is and how you can leverage this social media feature to generate more leads and sales. Live streaming is becoming more popular everyday, mainly due to the fact that it allows users to broadcast to the largest […]
As the holiday hustle and bustle ramps up, many builders tend to back off until after the New Year. But instead of sitting the season out, you could be connecting with prospective buyers by celebrating the feelings of companionship, appreciation and other sentiments that the holidays bring! Here’s why: End of Year Urgency The end […]
Don’t miss the Social Media Toolbox webinar with Group Two’s very own Andy Bergren & Chelsey Keenan on Thursday, April 21st at 12 pm ET (9 am PT). This webinar is being hosted by LASSO CRM and it’s FREE! So what are you waiting for? Sign up today! The Social Media Toolbox webinar will offer […]
Your website is the window to your business and should be treated as your ultimate marketing tool. For the majority of buyers, the home search process begins online so your website should attract, engage and nurture buyers, as well as assist you in closing the sale. We live in the information age and if your […]
Move over Baby Boomers, the Millennials have taken your spot as the generation to reckon with. Did you know five Group Two team members are millennials? And we aren’t wasting any time in effecting changes all over the economic landscape – from cars to real estate to lifestyle trends. The real estate world, in particular, […]
Mollie Elkman, President of Group Two Advertising in Philadelphia, spent yesterday morning with the Home Builders Association of Bucks and Montgomery Counties presenting a seminar on Marketing To The 2014 Buyer at their offices in Ft. Washington, Pennsylvania. Elkman discussed how builders can better connect with their buyers. Specifically, how to stop thinking like a builder and start thinking like […]
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