Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event. The Campaign Details: What: A Hard Hat Tour Event at Cornerstone’s new model home Where: Everywhere! Eblasts Blogs […]
Renowned author and speaker, Myers Barnes, and international speaker and building industry expert, Mollie Elkman, have just released their new e-book, entitled PROVEN PRE-SALES: How to Successfully Launch a New Community. It guides homebuilders through the process of successfully – and profitably – launching a new home community. The book details the entire pre-sale process, […]
CHALLENGE: It’s summertime. Three months that should be prime selling time. But, your potential buyers are crazy busy. How do you get them interested in visiting a community or stay on their radar amid the pandemonium of summer? SOLUTION: Plan a series of fun activities that is aimed specifically at families. We helped this home […]
Fall is a great time to have an Open House or two… The weather is cooler, and the seasons are a great source for Open House themes! For example: • Back to School! Held in September, visitors get gift cards for free school supplies, lunch snacks, books, etc. And the door prize is a chance […]
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