From homeowners and communities to shop owners and townships, everyone loves to decorate for the holidays. It gets people excited, puts people in the cheerful holiday spirit, and makes the simplest things look beautiful. Your model homes should not be any different! Sales Agents are instructed to treat their models as if they are their […]
Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]
The Importance of Video Marketing The verdict is in! Video marketing is the most influential marketing strategy that you should be using right now to attract new leads. If you think about it, the effectiveness of video should not be that surprising. After all, vision is our most dominant sense. Videos have the ability to […]
Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]
Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]
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