In 2004, the human attention span was 12 seconds. Today, it’s a mere 8 seconds. The more social media and smart phones continue to shift the ways in which we communicate, the less time and attention we’re willing to sacrifice. We challenge you to think about how YOU communicate with buyers on a day to day […]
Those following the homebuilding industry are calling it “The House that Facebook Built.” A homebuilder in Georgia apparently is putting out on Facebook every week a poll question to viewers who want to help build its house. There are questions like what color should the garage door be and other questions on colors and décor. […]
Your website is the window to your business and should be treated as your ultimate marketing tool. For the majority of buyers, the home search process begins online so your website should attract, engage and nurture buyers, as well as assist you in closing the sale. We live in the information age and if your […]
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