Tag: Group Two social media

Facebook Change Alert: New Ad Parameters

If it feels like Facebook rolls out a new change quicker than the last, you’re not alone. A few months ago, Facebook announced that it would adjust its ad settings to comply with discrimination laws. The new ad platform has been rolled out for a select group of users, including our director of social media, […]

Social Speak 101: Memes, Themes, and Trending Topics

In our ever-changing social media landscape, one thing’s for sure — every homebuyer demographic interacts with social media, it’s the way they interact that makes all of the difference. Whether it’s a baby boomer using Facebook to check out a low-maintenance community or a Gen X’er reading reviews about a builder, we’re all on these […]

Not all Leads are Created Equal

Name: Phone Number: Email Address: While the contact form appears the same across different media, whether it be on your website, Zillow, Trulia, Traffic Card, or Lead Generation Ads on Facebook, not all leads should be treated the same! The one thing that does stay consistent across these platforms and the leads that you gather […]

FREE Social Media Reports from Group Two!

Want to find out how well you score? Group Two has completed social media report cards for over 500 companies in the building industry. See how well you score with your Free Social Media Report Card! To set up your 10 minute review with a Group Two Social Media Strategist, please email Mollie at melkman@grouptwo.com. […]

A picture is worth….

  Check out the latest post to Mollie Elkman’s blog, Modern Marketing on Builder Online….   Group Two advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.      

Group Two Live from IBS 2013

Blogging live from the International Builders’ Show 2013 in Las Vegas!!  We had a busy first day on the floor stationed at Weyerhaeuser booth C5030 meeting with many new AND familiar faces.  We are excited to see what day 2 of the show has in store! Stay tuned!