With a quickly approaching transition date on July 1, 2023, Google will be sunsetting Universal Analytics (UA) in place of its new property, Google Analytics 4 (GA4). While there are likely many questions about what this change brings, the transition will introduce a wealth of opportunities to gain a deeper understanding of how customers interact […]
As marketing professionals in the building industry, we see the full gamut of photos from blurry and unprofessional, to professionally designed and staged. And we believe that every builder can benefit from incorporating virtual staging into their content strategy. Doing so can help attract both new and old buyers. All home buyers search online during […]
Follow these Best Practices for Better Social Media Photos You’ve probably heard by now that the Facebook newsfeed has recently launched a significant update. (If not, check out our blog!) Facebook is now prioritizing business pages and posts based on how much engagement they receive from their followers. Now, more than ever, you need to […]
Many builders struggle with how to promote a brand new community to prospects on social media. With no product, no homeowners (yet!) and no photography, it can be a challenge to reach and engage users on such visually driven media channels. The main goal of pre-selling is to make the invisible, visible… but how? In […]
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