Social Media Marketing for New Home Builders

Social media platforms are GREAT at targeting specific audiences, but sometimes you have to pay to play. The good news is that paid social media is a cost effective and reliable way to drive qualified traffic to home builder websites. There are a wide variety of campaigns available, especially on Facebook, and through our deep experience and exhaustive testing, we know which ones perform best for home builders, and how much to spend to get results. 

Social media platforms are also great places to remind potential buyers about your homes. We can set up remarketing ads within Facebook and Instagram, targeting users who have been on your site recently. (And you’ll want to do this, considering people spend, on average, 145 minutes a day on social media.)

We can also use your prospect list, exported from your CRM system, to further target and remarket anyone who has already expressed interest in your homes. We can reach each group with personalized, relevant ads that speak to their preferences and where they are in the buying cycle. It’s kind of magical.

We don’t stop with just getting your ads out in the world – we track them, too. We’re constantly checking on your campaigns to make sure they’re getting the right amount of impressions and engagement. We’ll proactively update them when necessary and keep you informed every step of the way. Expect monthly progress reports on what’s working, and our recommendations for making it work even better.