New construction is a tale of two buyers: millennials (25-39), who are aging into the housing market, and baby boomers (55-75), who tend to be retired, repeat buyers. The pool of potential new construction buyers is staggering: 64% of all home shoppers have either set their sights exclusively on a newly built home or are open to buying one, but only 9% end up doing so. Zillow will unpack the ins and outs of these buyers sets and highlight what marketers need to know when attracting these buyers.