Knowing Today’s New Construction Home Buyer with Matt and Jake Scherrer | Homebuilder Tech 2020

New construction is a tale of two buyers: millennials (25-39), who are aging into the housing market, and baby boomers (55-75), who tend to be retired, repeat buyers. The pool of potential new construction buyers is staggering: 64% of all home shoppers have either set their sights exclusively on a newly built home or are open to buying one, but only 9% end up doing so. Zillow will unpack the ins and outs of these buyers sets and highlight what marketers need to know when attracting these buyers.

 

We connect you with buyers.

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