New Tradition Homes is a household name in their market… but their brand look didn’t quite live up to their high-quality reputation. From roof to basement, their level of artistry and sophistication is unmatched — so for their new look we drew inspiration from elegant editorial design and modern architecture. Notice how the N and T come together to form a new shape (indicative of an archway) and create a uniquely refined mark buyers will recognize right away. Once they were rebranded, we rolled out their new vibe in collateral pieces that draw attention to their artful attention to detail and sophisticated style.