We Can’t Wait to See You at IBS 2020!

group two 2020 ibs photo

There’s so much to be excited for in 2020, and we can’t wait to kick off the new year with the International Builders’ Show in Las Vegas! Are you ready to “Level Up” your marketing to increase sales? g2 is excited to work with you to reach (and exceed) your unique marketing goals for the year.

As a Sales Central sponsor, we’ll be available to connect in S 219 all day, every day. Join us to learn more about how we build brands, capture leads, land sales, get buyers’ attention, and evolve with tech every day. 

Six g2 team members will be giving education sessions throughout the show!

Tuesday, January 21

Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics

Matt Riley, g2 Vice President

Time: 12:45 pm | Location: S 223

How to Engage the 55+ Buyer Online

Ali Quedenfeld, g2 Account Group Director

Alexis Udine, g2 Account Supervisor

Time: 1:00 – 1:30 pm | Location: N 261

Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram 

Chelsey Keenan, g2 Social Media Director

Time: 1:30 – 2:00 pm | Location: S 229

Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0

Matt Riley, g2 Vice President

Time: 3:45 – 4:15pm | Location: S 219

The Nationals

Group Two wins three Silvers this year, awaiting Gold Winners at Nationals:

One to Watch – Matt Riley!

Best Website for an Associate Member – Group Two!

Associate Member of the Year – Mollie Elkman!

Time: Evening | Location: Caesars Palace

Wednesday, January 22

What’s the Tea? 6 Ways to Connect with Young Professionals

Chelsey Keenan, g2 Social Media Director

Time: 8:00 – 8:30 am | Location: S 219

Reputation Management on Social Media 

Chelsey Keenan, g2 Social Media Director

Time: 2:30 – 3:00 pm | Location: S 229

Sales Rally: How to Win More Sales & Live an Unleashed Life

Mollie Elkman, g2 Owner & President

Time: 2:30 – 4:30 pm | Location: S 223

Sales Rally Happy Hour
The g2 Team
Time: 4:30 pm | Location: S 219

Young Professional Awards

Chelsey is a finalist! Go Chel!

Time: 6:00 – 7:00 pm | Location: The Westgate Hotel

IBS Young Pro Party

Various g2 team members

Time: 8:00 – 10:30 pm | Location: On the Record at Park MGM

Thursday, January 23

Location-Based Marketing for Today’s Home Builder

Billy Doughty, g2 Digital SEM Strategist

Time: 8:30 – 9:00 am | Location: S 229

Want to leverage SEM advertising? How about grow your follower base on Facebook and Instagram? Our expert g2 “players” will be changing up the game and offering insights that you can’t get anywhere else. As a home builder ad agency dedicated to providing innovative, top-tier digital marketing for home builders, there’s nothing we love more than engaging with builders from all over the country and sharing our knowledge! 

Best of all, if you’ve been following our Building Perspective podcast, you’ll have the chance to watch Matt and Mollie discuss today’s top marketing ideas live. Listen to two industry experts cover the topics most relevant to  marketing for home builders, from analytics and ROI to buyer psychology and team culture.

We can’t wait to connect with you in Vegas!

Group Two is the only full-service marketing agency that specializes in all areas of home builder marketing, including strategic planning, brand development, paid search, search engine optimization, and social media content strategy. With over 50 years of industry experience under our (tool) belt, we’re ready to help you tackle your unique marketing challenges and exceed all of your goals. 

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