If you don’t think home builders (or their audiences) are on the mega-popular social media platform TikTok – think again. Forty-four percent of TikTok users are between the ages of 20 and 39, and Millennials (ages 25-40) make up the largest share of new construction buyers at 39%. The #homebuilding hashtag has over 15 million views. Your audience is on TikTok, and you should be, too.
How to Use TikTok as a Home Builder
In her latest guest article for Lasso CRM, Vicky Bak, Social Media Specialist here at Group Two, summarizes why TikTok has surged in popularity, and how home builders can get started creating and sharing content. She discusses:
- Aiming for interesting and relevant videos, over perfect ones
- How to enhance your lighting and audio
- Questions to answer with your content
- How to play into what’s trending
- How to draw users in
Check out these creative ways Group Two builders are using TikTok:
For all of Vicky’s tips for using TikTok as a strategic marketing tactic, read her full article, TikTok: The Whole Song and Dance, on the Lasso CRM website.