Tag: new homes

How to Market Your New Communities on Facebook

Many builders struggle with how to promote a brand new community to prospects on social media. With no product, no homeowners (yet!) and no photography, it can be a challenge to reach and engage users on such visually driven media channels. The main goal of pre-selling is to make the invisible, visible… but how? In […]

Your Questions About Marketing to Millennials Answered

Millennial homebuyers will play a significant role in increasing the homeownership rate this year. In fact, Realtor.com predicts Millennials will soon make up 33% of the housing market. In Lasso’s webinar titled, “How To Market To Millennial Home Buyers”, Group Two Advertising’s Andy Bergren spoke about the importance of this generation and its continued impact […]

How to Market Your Homes’ Energy Efficiency

As a builder, you’re proud to showcase your energy efficient homes and Energy Star Certification. But as a marketer, are you really connecting with buyers on what these things mean for them? Communicating the benefits of a “green” home isn’t necessarily a universal language to all buyers, so many builders struggle with getting the attention […]