Tag: Google

Searching For Results: Using Bing To Reach Home Buyers

By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]

How to Get Found with Google My Business

Google My Business (GMB) listings appear right when buyers are searching for your homes on Google Search and Maps. Therefore, it is very important to claim, update and optimize your listing, so that you’ll be as visible as possible to potential buyers, increasing your chances of driving them to your locations. Google My Business serves […]

How to WIN Local and Mobile Search

Recently, Google has been improving the relevance of local search. They’ve also been aggressively increasing the importance of mobile-friendliness in its ranking algorithms. Google is prioritizing mobile so actively, that by late 2017, it will completely remove non-mobile-friendly sites from mobile results AND lower your desktop search rankings. If your website is not ready for […]