As a homebuilder, you don’t just create someone’s house — you create their place in the world. With all that you have going on, it can be hard to keep up with the ever-evolving world of search engine optimization. (Yes, it really is its own world.) But as you and your team continue to do invaluable work for countless homeowners, it’s important that your SEO strategy props up your business and allows your products and services to get in front of the right audience. This is where Group Two comes in.
Successful homebuilder SEO requires extreme attention, diligent measurement, and hard work. Your dedicated SEO team at Group Two will develop a tailored strategy based on how your buyers search online, and regularly evaluate and adapt this strategy based on current and upcoming trends. We research your competitors, identify keyword opportunities, optimize your content, and improve technical aspects for a better user experience and greater visibility in organic search results.
Did you know that 95% of web traffic comes from organic search? This means that the right SEO strategy is more important than ever. Your SEO team will develop and execute a tailored strategy that works for you and your goals.
• Your website will rank higher in organic search results, building trust with users that you are a reliable industry leader.
• You will engage with potential buyers at every point of the buying process.
• You will build brand equity and increase your website’s traffic.
Our core SEO strategy prioritizes meta data, local and technical SEO, link building, and SEO reporting.
How your website appears in search engine results plays a huge role in whether or not users end up visiting your website. Is your title tag relevant to the search term that users have entered? Is your meta description engaging, with an appealing call to action? Here are the ways we optimize meta data.
Title Tags: Title tags are utilized for highlighting your brand name, as well as targeting a strategic keyword relevant to the page.
Meta Descriptions: Meta descriptions provide an accurate description of the content on each page, with a call-to-action that inspires engagement and a high click-through rate.
Content: For SEO, content is king. Content refers to anything that can be consumed on your website, such as blog posts, articles, videos, etc. Strategically optimizing the content on your website can improve organic traffic and engagement. Header tags provide information to users and search engines about the content they can expect to find on each page of the website.
Over the past 2 years, “near me” search queries have increased by 150% due to the increased usage of mobile devices. When it comes to standing out against your local competitors, having a strong local SEO strategy is key. This makes it easier for your local audience to find details about your business when using search terms such as “local homebuilder” or “homebuilders near me.”
Google My Business: To maintain local visibility, it’s crucial to ensure that your Google My Business listing features the correct information about your business, such as address, hours, and phone number.
NAP Optimization: NAP (name, address, phone number) consistency across local listing platforms signals to search engines that your business is legitimate and trustworthy.
Outrank Your Competitors: Our SEO keyword research and monitoring allows us to not only track how well your website is ranking for relevant search terms, but how your competitors are ranking as well. This allows us to ensure that we’re following the best strategy for your area.
Things like loading speed and user experience play a big role in how search engines determine the value of your website. Our SEO team optimizes these aspects to ensure that your website performs better and ranks higher.
User Experience (UX): How users interact with your website provides search engines with insight as to whether or not your website provides valuable information regarding the keyword that was used to trigger it as a search result. From menu navigation to page speed, your SEO team will diagnose what might be negatively impacting your website’s UX and provide your web admin with the guidance to improve it.
Website Indexing: Google and other search engines utilize “crawlers” to better understand the purpose and content of a website in order to provide better search results for users. Using factors like your website’s metadata and sitemaps, these crawlers provide information about your website to that search engine’s index.
Schema Markup: Schema Markup can help to improve visibility for users by creating rich snippets to enhance the appearance and functionality of your organic results. These rich snippets can bolster click-through rates to your website, improving your SERPs.
Quality backlinks indicate to search engines that your website is authoritative and trustworthy.
What are the benefits of on-going, strategic link building?
• Incoming links from reputable domains are a strong ranking factor for search algorithms.
• Internal links improve navigation, creating a better UX and making your website easier to crawl by search engines.
• Strategic link building ensures that crawlable outbound links lead to quality websites.
Our SEO reporting provides valuable metrics and insights into your website’s organic traffic on a monthly basis. We provide you with an in-depth review of your search engine ranking positions (SERPs), organic traffic engagement, and overall SEO performance.