Building Perspective: User-Generated Content

S2 EP 15 | User-Generated Content with Maurie Jones

Show Notes:

Focus Discussion of the Week:

What is user-generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love!

To see user-generated content in action, follow Wayne Homes on Facebook and Instagram.

 

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Maurie: [00:00:00] I think what we have found, Laura, is it’s infectious. So people that are just coming into the funnel and just walking into the model center for the first time, and then they go on Facebook and they like us, or they go on Instagram and they see what’s going. They want to be a part of that. They want to be, you know, and we’ll post a picture of someone’s dig day and then we’ll get 10 comments.

Can’t wait for mine. We  two months camp. I mean that, and they’re all following each other and they become like families.


Intro: [00:00:51] Hi, and welcome to building perspective with Matt Riley and Mollie Elkman here to bring value to you and your team by exploring all things, sales and marketing related all from different perspectives. 


Chelsey: [00:01:03] Hello, everyone. Welcome to another episode of season two of building perspective. I’m Chelsey Keenan, the digital marketing director at group two, and we have another group to team member here a first time podcaster, our account manager Laura Stortz


Laura: [00:01:22] hello. So happy to be here 


Chelsey: [00:01:25] and our guest of honor. The best, the ultimate you’re going to love her. You’re going to invite her back. We have Mauri Jones, long time group, two builder, and the senior vice president marketing at Wayne homes. So thanks for coming on the show, Maurie. Thanks 


Maurie: [00:01:45] for having me,

ladies.


Chelsey: [00:01:47] This is going to be such a fun episode. We’re so excited. We’re here today to talk about user generated content on social media. So if you don’t know what that is, it’s. Basically in layman’s terms when users, homeowners, for example, post pictures on their own social media and tag you basically advertising for you on your behalf, which you can then use on your own social media.

And out of all of the builders I’ve ever worked with Wayne Holmes has more user generated content. They are tagged on stories, Facebook posts Instagram posts. More than any other builder I’ve ever worked with. And it’s incredible to see their following adore them so much. But before we get into all of that fun stuff, we kind of need to digest the background of Wayne homes a little bit.

So Maurie, tell us kind of your role about at Wayne homes and a couple of your favorite things that make. Wayne Wayne. 


Maurie: [00:02:49] Okay. Well, I am the senior vice president of marketing right now and have been with the company for 37 years. I started, so that’s why I’m an old builder with group two. So I started in sales, which I think has helped me immensely.

I was a new home consultant. I was a sales manager. I was director of sales. I was vice president of sales and now doing marketing. So that has really helped me understand what the sales team needs and what prospects and customers need from their marketing departments. And I’m also, I consider myself the brand ambassador for Wayne homes, because anything you see with our name, with our logo.

Anything like that. We have worked very, very hard to create a consistent brand and messaging behind that. 


Chelsey: [00:03:45] I love it. It’s amazing. I mean, obviously we love, we love working with you and it’s such a joy and it definitely shows in everything that 


Laura: [00:03:55] we do. And I will say one of my favorite things about working with you is.

Because we worked together so long, even since I’ve been here as well. Wayne has evolved in so many ways, so many times, and it’s, it’s such a Testament to who you are as a company and as people, and also, and we’ll get into this later it shows through your social media as well, you know, how much we’ve evolved on, on those platforms.

So 


Chelsey: [00:04:23] really no. Now Maurie, you said you’ve been with Wayne homes for over 35 years, which is wild. I will not say it, but I’ll say it it’s longer than my entire life span, but since you’ve been with Wayne for that long, I need to know how you’ve seen Wayne’s internal team grow. What is the company’s mission statement?

And kind of, how has the company culture evolved since you’ve been there? 


Maurie: [00:04:56] Okay. The company culture has always been family and close knit with the people within the company. And I think that all starts from the top. So we’ve had, you know, our founder, Dave showers and bill Cessna, and then that went to Dave logs in a bill post.

And now it’s George Murphy. And that has, they have all felt the same way about that. We are a family and we pass that culture through. With our teammates. We started off as a, the most important thing to us. And when we were, we started with group two, they were our very first agency and working with Richard and our, our whole mission was price leader.

It wasn’t custom. It was we’re on your lot. And we have been, that’s never changed. It’s always been an on your lot builder. But it was price. Price was the most important. Factor. We have grown because anybody can do that. So as we grew and we, there are more competitors in the markets that we serve.

We found that we needed to do something different. So we’ve in all my time here, we have gone through a lot of iterations. Always had the same positive culture. But now we, we really focus on providing an outstanding experience to our customers, internal and external. So our mission statement is deliver outstanding experiences every day, do a great job and get better every day.

And we came up with that mission statement with the team, with our employees and working together in an exercise coming together with what we want to do accomplish. And that’s what we, that’s what we strive for. So the customer experiences, I like it because it’s both internal. I have customers within this building.

I have customers that our model centers and then I have customers that we build homes for. So when everybody looks at it that way, that it’s the person I work next to. And it’s also the home, the homeowner that I’m building the house for. 


Chelsey: [00:07:00] And we’ve talked about this in a lot of our, a lot of different conversations that we’ve had.

About the customer experience and making sure that the buyer is happy throughout that experience and that ultimately leads to them posting that user-generated content and being so happy. But I also want to go back to even the starting mission statement and what you guys stood for with price and being the price leader.

You still follow that through, but in such a different way that it combines with customer experience in that you make dreams happen for buyers. And when that comes and if that means affordability or if that means process, but you’re still there with being. Making an affordable home for someone that no matter what their dream is, you want to work with them to make sure that they can attain that dream.

And I think it’s those, honestly, those people that are most appreciative when it comes to after the process and really putting their feelings out on social media with how you have helped make their dream a reality when they maybe did not think that. That could happen. 


Maurie: [00:08:22] Right? Right. We are a custom on your lot home builder.

So, and with a wide range of budgets and always keeping in mind affordability, which is a real challenge in today’s market with what’s going on out there, but always trying to keep that in mind, because we don’t want to shut people out so that what we also want to be able to show. Someone, what we can do.

You want this price of a home? We can do that. So that’s, that’s what we try to 


Laura: [00:08:53] accomplish. I was going to say one of the things that I’ve seen the most with Wayne’s social media presence is how inclusive it is and how. That’s what makes people feel comfortable, sharing and feel welcome to share, because we do celebrate all the buyers and all the wins and all the stages that they go through throughout this process.

And I think people, once they go through it and during the process, they’re just so eager to share and it’s almost like they get to share the Wayne story for us. You know, we don’t like they kind of. Speak for us now. And that’s just a Testament to how we’ve kind of set, set that in place, you know, for that to be 


Maurie: [00:09:38] able to happen.

I think what we have found Laura is it’s infectious. So people that are just coming into the funnel and just walking into the model center for the first time, and then they go on Facebook and they like us, or they go on Instagram and they see what’s going. They want to be a part of that. Totally. Yeah.

They want to be, you know, and we’ll post a picture of someone’s dig day and then we’ll get 10 comments. Can’t wait for mine. We’re we start in two months. I mean that, and they’re all following each other and they become 


Laura: [00:10:11] like family become their own family. That’s, what’s so special about it. And it almost Chelsey and I were talking about this before.

It almost just snowballs into this, this thing that can’t be stopped. And this thing that everyone just kind of wants to be a part of and we get to sit back and say, wow, this was really cool. That so many people feel this way. We’ve created this. This team and this family and this experience that so many people now are a part of and want to rave about.


Maurie: [00:10:41] Yeah. 


Laura: [00:10:42] And it wasn’t always like that. I mean, we’ve had to

know over the years, and this is why I’m most proud. Probably to work with you guys is because we really started at the very beginning. I don’t even know what year it was. It was very, very like 2000. I don’t know I was here at 2010, so, but we really built on this from the ground up. We did it organically.

We did it the right way. We didn’t like cut any corners. We really just stayed steady and believed, you know, we, we, we stayed true to what we believed in and it’s kind of grown into this. This amazing 


Maurie: [00:11:22] platform. Remember when we started Laura, we had, and it’s fun. Cause Facebook memories will pop up and it will be just started the Wayne Holmes Facebook.

Gotcha. Can 


Laura: [00:11:32] you even imagine that, that 


Maurie: [00:11:34] title? I know, but remember we had, we had contests for our employees. To make sure our, because we were trying to get it started and get it out there. And I would have a contest every morning as to how many people like this. But like before we had all kinds of things going on, trying to get things going, 


Laura: [00:11:53] I think that goes back to the question of, or kind of what Chelsey, I think he probably brought this up earlier, but.

It can be really difficult to get people, to team members, internal internal team members. Yeah. Who this social media and what it is and how powerful it really can be. And yeah, in the beginning before social media really took off, especially for businesses, it was like pulling teeth. And I think you guys have come so, so far where your team really believes in it and sees the power and how it can really.

Support your mission as a company and really get people to buy into what you do. And, and, you know, they become homeowners after that. And it’s not so hard anymore to get the teams to understand the importance of it and to kind of participate. You know, it takes time to make that kind of become a habit and have that mindset be like ingrained in you.


Maurie: [00:12:52] But our leadership team, our leadership team believes in it. And I wouldn’t say that our CEO loves Facebook. But he knows that it’s important for our business and our mission. Right. And trying to get our story out to as many people as possible. So we talk about it. We, whenever we hire new people two to three months after they’ve been on the job, we have them come here to our home office and we do an onboarding.

And we talk about social media in onboarding and how important it is. I talked to our construction managers about how important social media I’ve talked to our sales managers. Our marketing team is always working with our departments here at the home office, creating content, trying to find interesting things to post and talk about and promote.


Laura: [00:13:39] One of the things I would like to tell everyone listening is. And this is why I think the social media for you work so well is we’ve and we would recommend this for every builder, but the mindset is not how can we, how can Wayne just tell. Tell us tell our story and share information and all of that.

It’s almost like we’ve asked people, we’ve asked these prospects and the people on social media, what they want. And, and we’ve, we’ve tried to understand them first. And then we provide content that helps, you know, get, get them the information they need or, or whatever. So like some of these examples would be some of these contests that we do with our homeowners and our prospects.

Like the dog calendar. We do choose a trivia weekly that involves anyone on Facebook who wants to participate and we give them a Starbucks gift card and it’s, you know, so we’re doing these things and always introducing these new fun, engaging, interactive things that we, we know our social media users are interested in.

And I think that’s because we put them first, instead of us just kind of. Wanting to tell our story in the way that we think they should hear it. 


Maurie: [00:14:56] And I think one, when we first started this Laura back, how many years ago? My idea of social media was I wanted to pull the curtain back kind of like the wizard of Oz.

I wanted to pull the curtain back away from Wayne homes. So prospects and customers could see what we were really like. I think every, every new home consultant feels that they, they believe in their builder and they talk about their builder. But sometimes that, that speech, that, that talk can sound the same everywhere you go to every builder.

So I looked at social media as helping us build trust. Because I want you to know who these people are and what we do and what our families are like and how we do this and, and what we work on. So that has been really important. And I think that transparency and that honesty with who we are, and then you can look at that and say, well, I really, that’s not those.

Aren’t my type of people at a one. I, I wouldn’t want to build with them. Some people might think. And then other people like that, those people would be my friends. I’d love to hang out with them on a Saturday night. I’m those are that’s my builder. So it was that kind of, that was our goal for social 


Chelsey: [00:16:09] media.

And it’s, that is such an incredible point because so many builders are so afraid to show. Their team members. They’re so afraid to show their construction process. They really just want to show their finished homes and their finished product, but you pulling that curtain back and being so transparent is the key to getting the user generated content because then.

People your buyers and your prospects and everyone working with you feel so much more comfortable to also be themselves and to also show the entire roadmap of building their home and not just the finished product. And it’s great to have a family show their home when it’s finished, but to show the entire process and do that for you is really the ultimate goal.

And it’s amazing to see their delight throughout the entire process, because you want other people looking at that and saying, I want that, but it really all starts with Wayne Holmes, your team, and your team joining together and saying, this is what we believe in. This is what we have to do, even though it’s scary, even though it’s uncomfortable, this is what we have to do too.

Differentiate ourselves. Yeah. And 


Maurie: [00:17:41] it takes more because it’s a D it’s a double-edged sword. We need to be available on social media. We don’t turn it off on Friday night at six o’clock and don’t look at it until Saturday. My social media coordinator and I both have the app on our phone and there that red button goes up.

You’re on it. And I’m looking to see what did is someone upset? What did someone say? What did, and we respond? So I think that has really helped us and people see that and we leave some of we leave some negative comments up. They’re not going to keep all of them up. Cause some of them, I will not get into a back and forth conversation cause that doesn’t help anybody, but we leave comments up so people can see that we’re being transparent and open and honest.


Laura: [00:18:28] Well, I was going to say there, there are a lot of times when they’re there, some people who are unhappy for whatever reason, but we don’t, we don’t shy away from that. We face it head on to, to your point of transparency, we wrong, or I’m sorry, we right the wrong, if there is a wrong and we’re open and honest about it.

And I think people really, really respect that. And I also wanted to say, just going back to the team. The Wayne team and social media, your, your team participates a lot. Like the new home consultants are on responding to people. We feature new home consultants on a weekly basis and just other team members.

And when when a homeowner see someone who they’ve worked with. They jump on that and they want to comment and they want to say how great they were and how their experience was. And then the best part is if that person then writes back and there’s kind of a back and forth, and it’s just really, really nice to see it really connects your team with the homeowners.

And again, creates that. And reinforces that family that you guys have created. And that is what you were saying earlier about. People want to be a part of that. 


Maurie: [00:19:40] And another positive aspect to that is one thing we also do, Laura, that we talk is why Wayne. Yes, one day a week, we do a why Wayne, where we take from our actual surveys comments from our customers.

And we do a lot of surveys. We survey from the time they walk in the door for the very first time till they get their keys. And we take those comments and put them up and acknowledge that. And, and our employees love that they get called out and over 18,000 people to see the labs. 


Laura: [00:20:14] Yes. Yeah. And that just reinforces them to want to be better, do better, you know, which reinforces your mission.

Yeah. 


Maurie: [00:20:22] Contest. Cause I’ll, I’ll get an email from a field manager. Hey, I haven’t had a why wait in a while. Yeah. 


Laura: [00:20:30] That’s a great example of something where we got creative and kind of came up with a little play off your name. And, you know, we were able to use that as kind of a fun. Interactive positive content piece, you know, that has stuck for awhile now.

And I feel like we’ve done that with a lot of different things on social media that have stuck around. And that really works for your audience. I think kind of having some of, somewhat of a structure. On our platforms in terms of what type of content we put out. So people can expect things and they know when to come back, it keeps them coming back.

But then we also have real time content that maybe we didn’t plan for, but we, you know, we make room for it when needed. So I feel like we have a good balance of planned and structured versus, you know, let’s share this immediately. We’re so excited. We have to celebrate this now. Like that kind of thing.

Well, 


Maurie: [00:21:25] I think that’s what you have helped you and group to your team at group helped us immensely with when we first started, we just were kind of just trying things to see what worked, what didn’t work, and then you have, you have to stay on it. You can’t just put it on automatic pilot and expect it to go.

You have to end, we talk, we talk at least weekly. With a conference call that we talk about what we’re going to focus on that week and that month, but you and the social media coordinator, you might talk three or four times a week on different situations. So we’re always looking at, we have to keep it fresh.

What’s working. We have found that our design tips are great. We just got it was, it was wonderful. We got so much positive response. So I think that in, in the, it’s taken some time, but really not that long, if you focus on it and you pay attention and you’ve got someone that’s working on it and that’s what they do.

And that’s what we’ve had working with group two, we’ve just now, and it’s still never on automatic pilot. But we always have our planned content and then some things that we want to make sure we get in, like throughout the month with special events, with models, with people that 


Laura: [00:22:48] kind of, I think it’s important with social media to remember that it’s going to evolve and change and so whatever, and that’s what we’ve been really good at.

We’ve evolved and changed with it. We, we might find something that works, but. We can’t just hold onto it and expect it to work that way forever. Like we’ve been very adaptable and I think you have to constantly be asking, is this still working? Do we need to shift? If it’s working, let’s keep it going.

Great. That how can we freshen it up? You can’t be afraid to evaluate what you’re doing. And like in question, I think that we do that regularly. 


Chelsey: [00:23:29] And I think you brought up a really good misconception across every, every brand on social media, really with user-generated content is expecting that if you do one thing for one week, it’s going to go viral and everybody’s going to then follow you.

You’re going to get a million followers overnight. And then all of your homeowners are going to start to post and tag you. That’s not. How it works, and this is a true Testament that you have to experiment and not be afraid to experiment and not be afraid to talk about, okay, this didn’t work, let’s try something else and not be put, let down that, that one thing on social media that we tried didn’t work and.

I think experimenting. And then again, sticking with one thing that does work, but doing it constantly so that you get a following around that one particular thing, then you’ll start to see change, but it does not happen overnight. 


Laura: [00:24:36] The other, I would say is more to your point about the design posts or the design content that we didn’t really realize was going to perform as well.

And B resonate so much with people is. We flat out, asked people what they wanted to see more of in one of our weekly trivia posts. And we just did that yesterday. Yeah. This time we did it when this was, I can’t remember how long ago? Not, not too long ago, but before like a few months ago probably we ask people one of the, what they wanted to see more of the majority said design-related.

Things. And so we kind of brainstormed and came up with a plan for all right. Well, we have a ton of blogs about design. Let’s repurpose this blog content because it’s very, you know, it’s still relevant and, and, you know, worth sharing and we have it. And then we also featured some professional photography of models and plans and that kind of thing.

So. My point being, don’t be afraid to ask the people who you’re trying to talk to anyway, what they want and then give it to them. It’s, it’s kind of like, you’re so close to it. You don’t even realize that that might give you the answer if you just ask what people want to see. So that was really cool to, to kind of have that work 


Maurie: [00:25:50] so well, another good example is for how we’ve come so far and learned is LinkedIn.

Yeah. I remember when we first started using LinkedIn we were looking for prospects and clients and buyers. Right. And we’re putting all the normal stuff up and we’re just, we’re just not getting, we weren’t getting a real good response. And then it just, I was talking to our HR department and we were just kind of bouncing some ideas around and I’m like, we need to change this.

We need to make LinkedIn a recruiting tool. Yep. It’s not to get a buyer it’s to get people who want to work for our company. Right. So now we always have, why Wayne, anything about the company and event of food truck, anything that we’re doing? That’s fun with the company that goes on LinkedIn. And now, now LinkedIn is doing really, really well.

We’ve seen it. That are, that are out in the work in the workforce, trying to looking for new jobs and it 


Chelsey: [00:26:48] all ties back to that transparency. Honestly, it all ties back to that. Whether you’re looking for buyers or people to work there, especially if you’re working, looking for people to work there, which so many builders are doing it right now, you have to be transparent about your team.

You have to be transparent about your company because that’s, what’s going to pull them. And your buyers in, right? 


Laura: [00:27:12] I think it also brings up a point too, that every platform on social is different. Like you can’t post the same thing on every platform the same way and expect to get great results. And all this engagement, each platform really has its strengths and, you know, you have to cater to them and kind of see where you fit and where your content fits.

And I think we’ve done a really good job at identifying. What people want to see on Instagram, how people are more conversational on Facebook and we’re not treating them all the same. We’re really giving them kind of their own little like personalities, kind of it all, all that fall within the city, the same way.

Brand though. 


Maurie: [00:27:56] And Laura, you keep us, you help keep us focused because we’ll come up with all, they’ll have all these, we’ll have all these things that are happening, great content. And I’m, you know, emailing and texting Laura, we’ve got this, we’ve got this, we’ve got this. And when can we do this tomorrow?

Can we do it? And she’s like, We have to make sure everything is stays together with the website. And so it’s, so we have one and we, you do such a wonderful job at that. Cause I can get all excited and carried away out there now, but we haven’t said it on the website. So we need to make sure that we have the consistent message on everything website and all of our social media.

That’s a 


Laura: [00:28:37] great point because it’s really, really excited and social media is. So real time in a, in like a lot of the time, but there are some things where you do have to take a step back and say, all right, strategically, let’s think about when this message is being put out there. And how, you know, that’s a great example of something that would then be planned for social media instead of just posted immediately, because we want that consistent delivery across all platforms online.

So the customer has. A very cohesive experience and not this like really frantic. So like, yeah. 


Chelsey: [00:29:12] Yeah. Well, even with all of the user generated content that we were getting, we sat down and we were like, Oh, my God, we have so much content. We really can’t just repost this day after day after day. And because then it’ll be a little chaotic to the viewer.

How do we make the most out of this? And so we started what’s up Wayne and put, put a cute border around all of the user generated content and like why Wayne made it into something that people can access. SPECT and even get excited about their own posts being featured as a oneself, Wayne. Like we didn’t just repost to post there.

There had to be a reason behind sharing that particular, particular user generated content. It’s not just, oh yeah. Sally bought her home. Great. Look at her home. What was special about Sally’s experience? How can we make it? How can we tell a story behind Sally’s experience and what was up with her Wayne home?

And it’s, it’s important to really, like we’ve been saying strategize and not just. Repost because you get that homeowner 


Maurie: [00:30:29] critical. 


Laura: [00:30:30] That’s critical. I love what you said, Chelsey, the word storytelling, because that’s so much of what social media and marketing in general is about. It’s telling the story of in our case, the homeowner, and like we said earlier, gay want to tell their own story and that helps us tell our story.

And I think that’s just, yeah. I just love that idea of storytelling and how it’s so much better to hear a story and tell a story rather than just spew information out and hope that it sticks and that people respond to 


Maurie: [00:31:03] it. And it’s not real because people, people can tell if it’s not real. 


Laura: [00:31:09] Absolutely.

Yeah, 


Chelsey: [00:31:11] I want to bring up one more thing because it’s my favorite, favorite thing that Wayne Holmes does. And it’s not even on social media, but it is the yearly doll calendar. And so for all of you that don’t get the dog calendar, sorry, but it is a calendar that consists every month of a different picture of a dog.

And all of the dogs are submitted by Wayne homeowners. And this is while it’s not on social media, this is user generated content. And this takes, this is all the whole cyclical motion that we’ve been talking about is that your being transparent on your social media so that other people are going to share on their social media, but how do you keep those homeowners happy?

And. It’s this dog calendar is so much more than a dog calendar because it signifies that you care about your homeowners beyond the purchase. You care about your homeowners beyond their social media posts, that tags you, that shares with their network. You care about your homeowners just on a. Personal level, because you’re not sharing this dog calendar out across the entire internet to show how amazing of a company you are, that you make this incredible dog calendar.

It’s truly just for people’s enjoyment. And that is why you’re. Homeowners are so willing to share their lives and open up about this entire process because they know that you’re not just using it for likes. You’re not just using it. For to grow your following. Yes, it helps, but you’re using it because you’re genuinely proud to work with them and you’re genuinely thrilled to build their homes for them.

And that shows through your team, your social media, it shows through your buyer, social media, and it shows through their literal everyday lives in their homes. So thank you, Mari, for making a difference. Yeah. And thousands and thousands of people’s lives. We couldn’t 


Maurie: [00:33:36] do it without you. 


Laura: [00:33:38] You can’t ever leave.


Chelsey: [00:33:42] Well, 


Laura: [00:33:44] friends and partners and family.

 

Chelsey: [00:33:48] Well, Maurie, is there, are there any last words I’m speaking into my pen? Like a microphone. Are there any last words that you have about. About this love Fest of wait homes, but also about showing up and showing up online so that your homeowners show up online. 


Maurie: [00:34:14] Don’t be afraid to let the, we talked about it before.

Don’t be afraid to let them know who you are. Some of my new home consultants have told me because I will go out on my personal accounts and make comments and like, and share my comments with some of our homeowners while their homes are being built. And one of our new home consultants told me they know who you are like, well, how do they know?

Who will they went and searched you? And then they come over here and they know you’re the head of marketing for Wayne homes. So that it’s a big to-do whenever you like something that they, some design some you know, a home that they did. So, but then it’s, like I said, it’s a double-edged sword. I also get it.

I’ll get the negative comments, but I can answer those. So it’s, it’s worth it because once you get, if, if you’re working for a great builder, You can get through all those situations and you can help customers and help prospects. See what kind of builder you are, and that they’ll want to work with you because you’re not like somebody else, you have your own personality, your own culture.

And it’s like there’s and people want to build people on a bike. People want to build with people. They like. 


Laura: [00:35:29] Totally. I love that. No fear, you know, don’t be afraid. 


Maurie: [00:35:34] Sure. We’ve had many conversations, but we just put it out. We put it out there and I think also are my teammates know. That I have their back.

If, if there is a challenging conversation, I’m the one that’s answering, answering the comments. So they know that it’s not going to be thrown to someone else to a, how are we going to answer this? Right. They feel so they, they feel supported. They feel trusted that they’ll go out and put things out there too, because they know there’s a group of us all watching and looking and participating.

Yeah. 


Laura: [00:36:12] We’re in it together. Yeah. Yep. That’s true. Great words. Wise words. 


Chelsey: [00:36:18] It has been the most fun podcast I’ve ever done. Ever. This has been the best one. So building perspective, challenge for everyone, that’s listening, put something on your social media that. Scares you a little bit, a little transparent, be transparent, something that you were a little scared to share before, obviously please be appropriate, but share, share something that that is different from what you normally share.


Laura: [00:36:57] And I bet you’ll be surprised by the response that you get, because it’s usually better and more comforting and you know that than you would expect. Yeah. I love that. 


Chelsey: [00:37:08] All right. Well, thank you so much, Maurie, for coming on the show today. Thank you. Of course. If anyone has any questions, always feel free to reach out to group too.

But following Wayne Homes on social media, and you can check out everything that we’ve been talking about on today’s podcast, there will be a link in the show notes. So, again, thanks so much for joining. This has been a blast and I hope you all enjoyed and you’re posting to social media right now. Yeah.


Laura: [00:37:46] Thank you. Thanks Maurie. Thanks, 


Chelsey: [00:37:50] bye. Bi.

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