The campaign concept ties together all elements of the campaign—it’s a hook or idea that convinces your audience to take action. Concepts build awareness around a single differentiator and position you in your market as the “owner” of that unique offering. They are consistent with your brand look and voice, and evoke trust with your prospective buyers. The online campaign concept will provide direction on how the concept will animate or display across all mediums.
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Social Ad – Rectangular Placement
(Left) Social Ad – Square Placement , (Right) Social Ad – Story Placement