Each element on the mood board is thoughtfully chosen based on your positioning statement and your target audience. We think about the words, fonts, and images that conjure up the right emotions for your brand. Then, we combined some of them together to set the mood. The mood board will focus on a specific design direction to help maintain consistency—and will set the tone of your branding visuals moving forward. It will also ensure that we’re on the same page prior to moving into any creative pieces.