The consumer competitive analysis evaluates you against the new home builder competition in your market. We see how you stack up against them in a variety of categories, which helps uncover what makes you truly special.
We evaluate your website in a number of categories to identify areas of improvement and focus.
The positioning strategy details your current position, your unique differentiators, and the position you should own that will set you apart in your market. This internal document acts as a north star for your team and the Group Two team to make strategic decisions and guide your marketing.
Through color, typography, photography, and graphic elements, the mood board serves as a visual supplement to your Positioning Strategy. Essentially, it reflects what makes your company different in a way that can be seen — and ultimately felt. The mood board is an internal document that is used to get our teams on the same page in terms of the direction of your look and feel.
We evaluate your position strategy and mood board to uncover whether your current logo represents who you are. Then we design a logo based on your brand evolution.
The brand guide is the primary visual DNA of your company’s branding. It ensures consistency, brand recognition, trust from your buyers, and buy-in from your internal team. It includes your brand fonts, colors, logo usage, graphic elements, lifestyle photography recommendations, and brand voice.