Did you know? Nearly 100% of home shoppers today start their searches online. Yet, according to Group Two’s 2021 secret shop results, only 11% of builders effectively followed up with an online lead. See your area for opportunity there? Most home builders don’t follow up enough times, in the right ways, and with the right message to convert all that online activity to appointments and sales. With g2’s two-level Online Sales Coaching program (plus ongoing support, if you need it!), your team will become OSC Superstars within 6 months.


First 3 months of intensive coaching:
  • Consistent weekly training for the first 6 weeks
  • The Complete Sales Process, from start to finish
  • How to properly interact over the phone and via email
  • How to craft professional and effective voicemails
  • How to distinguish between objections and conditions
  • How to close/set the appointment
  • How to effectively transfer the lead to the onsite sales team


Second 3 months of coaching through real-life scenarios, including:
  • Access to an Online Sales Manager if your team does not have someone in this role
  • Regular accountability check-ins to ensure your team is correctly applying concepts
  • Ongoing coaching and recommendations based on market conditions and lead sources
  • Ongoing reviews of communication with prospects via phone, email, & video
  • Refreshing content and scripts if needed
  • Check-ins with onsite team and management


  • A proven process that drives appointments and sales
  • The g2 Training Process Manual to use as a guide and future resource
  • Evaluation and reviews to determine mastery of material
  • An industry-facing completion announcement on social media
  • Customized follow-up that matches your brand and marketing message
  • Reporting tools


  • $3,000 per month with a minimum 3-month commitment
  • $500 for each additional OSC
    being trained


  • Email audine [at]

We can’t wait to turn your team into OSC Superstars!

Program Highlights

Defining Roles and Expectations

  • Prioritizing and maintaining focus on lead-generating activities
  • Setting priorities that align with sales goals
  • Managing expectations from others
  • Lead response time requirements / On-call hours


  • Weekly, bi-weekly & monthly calls with OSC Team 
  • Evaluations and reviews 
  • Ongoing recommendations based on market conditions and lead sources
  • CRM usage and accountability check-ins

Proper Reporting and Metrics in CRM/Dashboard

  • Understanding the lead funnel and which metrics are important
  • Reporting format and frequency

CRM Follow-Up System and Set-Up

  • OSC-specific follow-up process build-out
  • Phone tracking system & automated drip email integration

Lead Management

  • Qualifying and converting leads
  • Handling objections
  • Go-to scripts for every scenario