We’ve been waiting all year for it, and we’re SO excited to return to the International Builders’ Show, live and in-person, February 8-10, 2022 in Orlando! Group Two team members are presenting multiple sessions that cover must-know topics for builders as we navigate out of the old and into the new. We can’t wait to share insights that will help all builders level up their marketing in 2022 and beyond. Here’s where you can find us:
MONDAY, FEBRUARY 7
Marketing Strategies for the Future: Level Out & Level Up [Master Workshop]
Mollie Elkman, g2 Owner & President; Kerry Mulcrone, Bryan Mcsey, Karen Schroeder, Kendra Dare
| 1:00-4:00 PM EST | Location TBD
We’ve survived quite a storm. A global pandemic, skyrocketing home demand, production delays and virtual everything—trying to manage it all has been hard enough, let alone thinking about a plan for the future. But as the clouds part and things begin to level out, now’s the time to reassess your marketing efforts and set a course that keeps you ahead of the competition. This Master Workshop has you covered! The Marketing Umbrella approach is about thinking broadly when it comes to research, strategy, branding, content, digital and experiential marketing. We’ll explore the five elements for building a marketing plan with low spend and big results, and dive deep into the most effective tools out there. No need to feel overwhelmed. Join us to get all the information in one place and leave with a framework for making the best marketing decisions for your company’s future.
TUESDAY, FEBRUARY 8
Matt Riley, New Home Inc & g2 Builder Advisory Board; Beth Byrd, Cori Masters, Brooke Carroll
| 11:15 AM-12:15 PM EST | W307-C
This session will uncover the evolution of the onsite and online sales positions as we continue to navigate the pandemic and determine the future of home buying. Learn how to set your company up for success by delivering the type of experience that homebuyers now demand moving forward. Builders of all sizes will share examples from the field and answer some of the most frequently asked questions regarding the evolution of sales roles for both OSC and onsite sales. Discover how to unleash the power of streamlined selling through key team members and processes.
Mollie Elkman, g2 Owner & President; Kristi Allen | 12:15-1:30 PM EST | PWB HQ – W305
Let’s come together for a PWB community gathering as we discuss The House That SHE Built Project, Book & Journey. Meet the women who got their boots stuck in the mud, raised the roof, faced many challenges along the way and still completed the all-female built home on time. Hear their inspiring stories and how the project was a space of inspiration that championed what we all passionately know-homebuilding is… a place for all women! The journey continues with the children’s book by Mollie Elkman, The House That She Built.
| 5:00-10:00 PM EST | Hyatt Regency Orlando – Ballrooms O-R
The National Sales and Marketing Awards, NAHB’s largest and most prestigious awards competition, pays tribute to superior sales and marketing achievements by individual professionals, home builders and their associates and sales and marketing councils. Group Two is excited to celebrate our projects and partners that have earned Silvers this year: Beacon Homes, Hubbell Homes, McKee Buidlers, RockWell Homes, Stone Martin Builders, Weaver Homes, and The House That She Built. Cheers!
WEDNESDAY, FEBRUARY 9
Chelsey Keenan, g2 Digital Marketing Director | 9:15-9:45 AM EST | W230
Five hundred million people use Instagram and Facebook Stories every single day. Why? People’s attention spans are getting shorter, which means they’re looking for content that’s quick and easy to digest. That’s where Stories come in. Stories are seconds-long photo and video posts that are only available for a brief amount of time. But in that time, you can do so much when done right. In this Tech Bytes session, learn ways to make your social media presence grow and create Stories your audience can’t wait to read!
Mollie Elkman, g2 Owner & President | Georgia Castellano, g2 Creative Director; Kristi Allen, Meredith Oliver
| 10:00 – 11:00 AM EST | Location: OCCC – The Spot – S435
Join the team behind the marketing for The House That She Built for mimosas* and learn the top 5 marketing strategies that can be applied to take your company to the next level.
Matt Riley, New Home Inc & g2 Builder Advisory Board; Myers Barnes, Chad Sanschagrin
| 11:15 AM – 12:15 PM EST | W315
In 2020, builders hurried to adapt to a shift to complete online selling. From home tours to closings, every step evolved to a virtual system. In 2021, the unprecedented demand pushed builders and new home sales professionals to their limits. In the haste to keep up, did you institute the best practices? Have you maintained the fundamentals you need? This advanced session will help you look at what works and where you can improve your sales system. Now’s the time to learn “The New Rule of New Home Sales” so you can fully prepare for this change in how new homes are sold — now and in the future.
| 2:00 PM – 2:30 PM EST | West Hall C Lobby – Level 2
Join us as we discuss how the Professional Women in Building of Utah worked together to build the Nation’s First All Women Built Parade of Homes House in 2021. The House That SHE Built broke ground September 2020 in the Wander Community in Saratoga Springs, Utah and has since become a social media phenomenon!
Sales Central Discussion with Mollie Elkman and Matt Riley — Details Coming Soon!
THURSDAY, FEBRUARY 10
Chelsey Keenan, g2 Digital Marketing Director | 12:15-12:45 PM EST | W230
Would you rather watch a three-hour long documentary or catch a 60 second recap on TikTok? Attention spans are getting shorter, and people are looking for content that’s quick and easy to digest. It’s time to learn how to show up for your audience with the right and rightly-timed content. In this Tech Bytes session, learn from two home builder social media experts about how to take social media trends, relate them to homebuilding, and make truly educational short-form videos for today’s audience.
The House That She Built $500 Cash Challenge
Daily, 3-3:30 PM EST | Builder Books
Stop by Builder Books at 3:00 pm every day for a fun activity and a chance to win $500!
The House That She Built | Book Signing
Mollie Elkman & Georgia Castellano, g2 | Daily, 3-5 PM EST | Builder Books
On Tuesday, Wednesday, and Thursday of the show, Mollie Elkman and Georgia Castellano, the author and illustrator of The House That She Built, will be at Builder Books from 3:00-5:00 PM to say hello and sign copies of this popular children’s book!
The House That She Built Tradeswoman Character Photo Contest
Daily | Throughout The Show
Find the 8 tradeswoman characters from The House That She Built around the show & share your photos! Every post tagging @SheBuiltBook & #IBS2022 is a new entry to win The Ultimate The House That She Built Gift Package. Gift package includes; Autographed Book, Coloring & Activity Book, Memory Card Game, Stickers, Crayons, T-Shirt, and an In-Person or Virtual Reading Event with Mollie and Georgia!
If you’re ready to greet 2022 head-on with your marketing and sales strategies, come meet Group Two at the Builders’ Show! And if you’re interested in meeting with any team member personally, just drop us a line.
Be sure to double check final session times and locations on the Builders’ Show website as they sometimes change. We can’t wait to see all our builder partners and industry friends again in Orlando!