Home builder websites drive conversions—and leads to more sales.

Builder websites aren’t one size fits all. That’s why our team of specialists prioritizes your individual needs, from front (end) to back (end).

Using current design and development trends, we create mobile-friendly websites for home builders—with all of the necessary pages and features—that tap into the psyche to turn visitors into interested buyers. By tackling home builder-specific challenges and addressing your unique needs, your Group Two team will ensure that your online presence accurately reflects your brand, showcases your value, and ultimately generates more leads. Above all else, we create a website that is truly yours; one that is able to grow and scale with your company, today, tomorrow, and down the line.


Why Consider a New Website?

Your website is your 24/7 model home and sales center, so it’s important to showcase your offerings in the most engaging way possible. Using a portfolio of floorplans, virtual tours, photo galleries, and searchable inventory, we take web visitors along a virtual buyer’s journey with the goal of generating a lead.

We’ll use a combination of strategically placed CTA (call-to-action) buttons, contact forms, OSC (online sales counselor) chat bubbles, and clickable phone numbers to encourage web conversions, sending that lead straight into your CRM system and triggering a follow-up alert for your sales team. In one case, our builder partner saw a 150% increase in website conversions after launching their new site. 

Accessibility is also a top reason to consider a new website. Since mobile devices generate more than half of global website traffic, we build mobile-first websites that visitors are able to read and navigate on any device, using any browser. In addition to mobile-friendly websites, we can tailor certain UX features to your particular audience (like larger fonts for a 55+ audience).

In the Group Two article, 8 Signs It’s Time for a New Home Builder Website, we highlight other important reasons, including:

  • Slow Load Time
  • Low Google Ranking
  • Not Optimized for Search Engines
  • Not Mobile-Friendly
  • Difficult to Manage on the Backend
  • Undefined URL Structure
  • No or Limited Integrations
  • A Website Older Than 3 Years

How We Do It

Home builder website design and development is a big undertaking, but with Group Two’s proven processes, we make it easy, fast, and dare we say… enjoyable! Our in-house web developers only work on home builder websites. They are experts in this industry, and their experience is deep and varied. Our team will help structure and present your new homes in a logical and meaningful way so that web visitors are led on a journey of discovery and ultimately, action. 

We’ll organize information by market, submarket, community, floor plans, and give special consideration to how to cross-promote quick move-in and model homes throughout the site. We’ll also analyze your customers’ online journey in order to create features that will encourage them to convert to active leads. This may include how they get to know you as a builder, the process of buying/building a new home, and ultimately, selecting a floor plan or available home. We use this information to incorporate strategically-placed CTAs, contact forms, featured inventory listings, and search filters that allow them to sort through relevant listings and quickly find the home that fits their criteria.

New home websites today should be fully integrated with listing directories like Zillow and BDX, so that home availability is accurately and automatically reflected at all times. Not there yet? No problem! We build all our sites with the standard features needed for XML feeds, so they’re ready when you are. When it’s time to set them up, we’ll walk you through it, step-by-step, so that you are empowered to manage the process.

Group Two's Website Development Service Includes:

  • User Profile Analysis: We evaluate your target demographic for any potential obstacles or special needs. Mostly 55+ buyers? We can incorporate UX accessibility features so that the online experience is more enjoyable for your audience. 
  • Contact Form Integration: We work closely with top CRM providers such as Lasso and Hubspot to make sure leads pass seamlessly into your customer database. We’ll do the same with leads from instant messaging services like LiveChat and others.
  • Google Tag Manager/Analytics: We install the Google Analytics tracking script on all sites, allowing us (and you!) to collect valuable visitor data to make informed decisions about the website and all marketing programs.
  • Post-Launch Training: Once your new website is live, you’ll have one-on-one training with a g2 web developer to learn how to update pages, communities, floorplans, and QMI listings. 
  • Ongoing Site Maintenance (optional but recommended) of plugins, WordPress CMS, and php script will ensure your website stays secure and running smoothly. No more giving up your Saturday plans because your website went down again!

Website Development’s Role Within the Digital Department

All digital marketing strategies lead to a website, so make it a good one! Without a fully-functional, hard-working website, your other marketing efforts may prove futile. What good is creating demand if you can’t capture it?  That’s why a new home builder website dovetails perfectly with Group Two’s other digital marketing services, including:

  • SEO: All of our websites are built with search engine optimization in mind. That means we use live text throughout the site that search engines can find and scan (no hiding headlines in images here!), Yoast SEO plugin comes standard on all sites, and because we build on the WordPress CMS platform, blogging is a breeze. All of these functions help drive organic traffic to your website.
  • Paid Social, Paid Search, and Email Campaigns: All these campaigns link to your website. Once there, it’s the website’s job to capture prospects’ info through a form, phone number, or other method of contact. 
  • Analytics and Reporting: Through Google Tag Manager and Google Analytics, we can follow your investment from campaign to contact to closing, clearly demonstrating which strategies are working best. 

Want to read more about what makes a great home builder website?