Using current design and development trends, we create mobile-friendly websites for home builders—with all of the necessary pages and features—that tap into the psyche to turn visitors into interested buyers. By tackling home builder-specific challenges and addressing your unique needs, your Group Two team will ensure that your online presence accurately reflects your brand, showcases your value, and ultimately generates more leads. Above all else, we create a website that is truly yours; one that is able to grow and scale with your company, today, tomorrow, and down the line.
Your website is your 24/7 model home and sales center, so it’s important to showcase your offerings in the most engaging way possible. Using a portfolio of floorplans, virtual tours, photo galleries, and searchable inventory, we take web visitors along a virtual buyer’s journey with the goal of generating a lead.
We’ll use a combination of strategically placed CTA (call-to-action) buttons, contact forms, OSC (online sales counselor) chat bubbles, and clickable phone numbers to encourage web conversions, sending that lead straight into your CRM system and triggering a follow-up alert for your sales team. In one case, our builder partner saw a 150% increase in website conversions after launching their new site.
Accessibility is also a top reason to consider a new website. Since mobile devices generate more than half of global website traffic, we build mobile-first websites that visitors are able to read and navigate on any device, using any browser. In addition to mobile-friendly websites, we can tailor certain UX features to your particular audience (like larger fonts for a 55+ audience).
In the Group Two article, 8 Signs It’s Time for a New Home Builder Website, we highlight other important reasons, including:
Home builder website design and development is a big undertaking, but with Group Two’s proven processes, we make it easy, fast, and dare we say… enjoyable! Our in-house web developers only work on home builder websites. They are experts in this industry, and their experience is deep and varied. Our team will help structure and present your new homes in a logical and meaningful way so that web visitors are led on a journey of discovery and ultimately, action.
We’ll organize information by market, submarket, community, floor plans, and give special consideration to how to cross-promote quick move-in and model homes throughout the site. We’ll also analyze your customers’ online journey in order to create features that will encourage them to convert to active leads. This may include how they get to know you as a builder, the process of buying/building a new home, and ultimately, selecting a floor plan or available home. We use this information to incorporate strategically-placed CTAs, contact forms, featured inventory listings, and search filters that allow them to sort through relevant listings and quickly find the home that fits their criteria.
New home websites today should be fully integrated with listing directories like Zillow and BDX, so that home availability is accurately and automatically reflected at all times. Not there yet? No problem! We build all our sites with the standard features needed for XML feeds, so they’re ready when you are. When it’s time to set them up, we’ll walk you through it, step-by-step, so that you are empowered to manage the process.
All digital marketing strategies lead to a website, so make it a good one! Without a fully-functional, hard-working website, your other marketing efforts may prove futile. What good is creating demand if you can’t capture it? That’s why a new home builder website dovetails perfectly with Group Two’s other digital marketing services, including: