Group Two’s Mollie Elkman Knows What Women Want, And it’s Not Pink

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Nationally acclaimed publication, Building Products Digest, recently featured our own Mollie Elkman in last month’s article, “Savvvy Leaders Sponsor Networking Events for Women.”

Examining marketing events geared for women, the article explores the many strategies, ways, and even clichés that marketers go about connecting with their female audience. Mollie Elkman adds her two cents with tips like, “Stop thinking RED or PINK for your event colors. Look at the venue and the theme of the event and make decisions that work for the space rather than buying into the cliché of gender specific colors.”

Read more HERE.

Group Two Advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.

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