Group Two Advertising Hosts New Home University in Philadelphia

Unique educational event draws builders from around the country
Unique educational event draws builders from around the country

This past week, Group Two co-hosted a unique educational event for new home builders March 16-17 at The Four Seasons Hotel in downtown Philadelphia. Hosted by Mollie Elkman, president & owner of Group Two Advertising, and Myers Barnes, principal of Myers Barnes Associates, The New Home University was a two-day seminar centered on giving new home builders real sales & marketing solutions that they can use to increase their profits. Designed as an authentic educational experience, The New Home University included a curriculum, and encouraged attendees to interact with their peers, ask questions of industry experts, and examine real-world applications of the information being presented.

Over 100 industry leaders and professionals attended, including representatives from Orleans Homes, K. Hovnanian, and dozens of other builders from around the country. Local builders who attended included Tuskes Homes and Beracah Homes. Industry sponsors included Trulia, Zillow, GuildQuality, Lasso CRM, ProBuilder Magazine, and Homes.com.

Spearheaded by Group Two’s Mollie Elkman, this unique event celebrated the continuing recovery of the real estate industry. Embracing the forward momentum, home builders are rushing to get ahead of the changes in buyer’s attitudes, technology, sales and marketing that have taken place over the last five years. Mollie’s hands-on knowledge of marketing practices and trends, combined with the vast sales expertise of Myers Barnes, resulted in two full days of high-energy educational courses designed to inspire new home builders.

Mollie Elkman comes from a long line of advertising experts, including her late uncle, Stanley Elkman, founder of Elkman Advertising, and her father, Richard Elkman, founder of Group Two Advertising. Currently, Mollie is THE authority on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for home builders from coast to coast. Mollie is an international speaker on all subjects relating to marketing for the home building industry, with audiences ranging from small team training sessions to large conferences, including National Association of Home Builders, the International Builders Show, regional Home Builder Association conferences, the Pacific Coast Builders Conference, and NAHB 20 Clubs.

Widely regarded as America’s favorite new home sales trainer, Myers Barnes has helped generate billions of dollars in revenue for home builders, developers and top corporations. His company, Myers Barnes Associates, is recognized as a leading-edge business resource center for real estate development companies, homebuilding corporations and sales organizations. As the ultimate new home sales educator, Myers teaches the most important and effective sales strategies and techniques in the new-home sales industry. He delivers fresh methods, up-to-the-minute strategies, and contemporary tactics. A best-selling author of eight books, countless articles, workbooks, manuals and video learning systems that offer guaranteed strategies about what works, what doesn’t and why, Myers is engaging, enthusiastic, and overflowing with fresh ideas. He is also a rare combination of Licensed General Contractor and Real Estate Broker. Myers doesn’t just talk the talk – he walks the talk.

Group Two is THE ad agency for home builders, devoted specifically to new home builder marketing and social media. For more information call 215-561-2200 or visit www.grouptwo.com

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