Marketing & Sales Managers Rejoice! Quantify Those Ad Leads.
Forget the Kardashian gossip and the dancing animals, Facebook announced yesterday that they are ready to release a Lead Generation system on ads. How will this work? Potential clients will go through a two-click process on your ad – and be redirected to a page where they, in less than 10 seconds, will be asked permission to give their contact information to a sales person. Since names, phone numbers, etc, are already a part of Facebook’s network, it eliminates that time-sucking process of inputing all of that info.
Test marketers have already seen a two to four times increase in their generated leads from the feature entitled, “Lead Ads”. Home Builders – Ready to try it out for prospective clients?