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IBSx 2021: The Power of (Group) Two
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FEATURING:
BUILDING KNOWLEDGE SESSION
Live Event: Friday, February 12 | 12:00 – 12:45 PM EST
Shift Happens, Have You? Rethinking Your Marketing and Sales Strategy
with Matt Riley, Myers Barnes, and Chad Sanschagrin
Selling and marketing new homes has changed more in the last 12 months than it has over the previous 50. The housing industry has been launched into a massive shift, and the choice is to either embrace new ways of selling and marketing or be replaced by those who will. In this advanced session, understand how to shift your marketing strategy, mindset and sales processes in order to thrive in any market. Drawing from data-backed examples, you’ll learn how to adjust your messaging, accept necessary strategy changes and push your traffic, leads and sales into overdrive.
Tune in after for a live Q+A session with Matt, Myers, and Chad!
TECH BYTES SESSION
No Buffering! How to go Live on Social Media
with Chelsey Keenan, Social Media Director
If the past year has taught us anything about showing homes, it’s that virtual viewings are now a fundamental aspect of our sales process and are here to stay. In this Tech Bytes session, gain tips and tricks on how to seamlessly stream live on Facebook and Instagram with confidence, and how to look great doing it. From the build up to the actual content of your streaming schedule, learn all you need to know for your homes to be Insta-famous.
TECH BYTES SESSION
Understanding What’s Working and What’s Not With Your Paid Digital Media
with Chelsey Keenan, Social Media Director
Did you know that users who click both social and search ads are twice as likely to convert to leads than users who click just one? In this Tech Bytes session, you’ll explore Facebook and Google ad conversation best practices and discover how to use insights from your Google Ad campaigns to improve your Facebook performance and vice versa. Get behind-the-scenes insights from over 150 home builder Facebook and Google Ad accounts to demonstrate how you can increase qualified leads, optimize messaging and correctly monitor success by applying a collaborative multi-channel ad strategy. Say goodbye to link clicks and hello to conversions.
TECH BYTES SESSION
The Emerging World of Video, OTT, CTV & YouTube Advertising
with Matt Riley, Vice President
By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017. Video ads on YouTube, Connected TV (CTV) and Over-the-Top (OTT) work, but only if you do it right. New ad formats, advancements in targeting and enhanced tracking have created new opportunities for builders to reach a highly targeted and actively engaged audience. This Tech Bytes session will share examples from home builders to demonstrate how you can best leverage video to increase conversion rates and new home sales.
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