In episode 1, Matt and Mollie discuss how data and analytics go hand in hand with creative when it comes to ads. Copy, creative, and data all have to be thought through when determining the who, what, when, and where.

You can find Group Two’s original blog here: Data Makes Marketing More Personal

The book Matt references can be found here: “The Power of Habit”

Top Topics of the week:

• Mollie talks about how sand (yes, sand) is a great example of examining things for how they are, not how they may seem.
• Matt talks about a recent survey that was conducted about the communication preferences of consumers, which found that they prefer to interact with a business. Yes, email is still at the top!

Two thought leaders come together to explore all things sales and marketing. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.