The positioning strategy details your current position, your unique differentiators, and the position you should own that will set you apart in your market. This internal document acts as a north star for your team and the Group Two team to make strategic decisions and guide your marketing.
Through color, typography, photography, and graphic elements, the mood board serves as a visual supplement to your Positioning Strategy. Essentially, it reflects what makes your company different in a way that can be seen — and ultimately felt. The mood board is an internal document that is used to get our teams on the same page in terms of the direction of your look and feel.