In this special episode of Building Perspective, Matt switches roles and appears as a guest on Anya Chrisanthon’s New Construction Marketing Podcast! Matt and Anya dive deep into the sales process and what Matt calls the “three-legged stool” of traffic — how to create it, how to generate it, and what content to produce to get more people in your homes. P.S. Matt discusses how he got into the homebuilding industry!

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.