We wanted to share this article featuring strategies from Group Two’s Mollie Elkman on the approaching Spring selling season!

 “The long winter doesn’t have to negatively impact spring sales,” notes Mollie. “In fact, builders can use the weather to their advantage by using marketing messages that resonate with their winter-weary buyers.” 

Here a few of Mollie’s quick and easy ways to woo prospects this spring:

• -CONNECT WITH YOUR BUYERS. If you’re in a market that has suffered a miserable winter, reach out to buyers with messages that let them know you feel their pain.

• -ADOPT A FRESH APPROACH. Revamp your advertising materials to reflect the change in season.

• -USE THE RIGHT LANGUAGE. Consumers are thinking about fresh beginnings, so emphasize this with the newness of your product.

Read the complete article here.

If you’d like to talk to Mollie about boosting your Spring sales, contact her at melkman@grouptwo.com or 215-561-2200.

Group Two advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.