Category: Podcasts

S2 EP 8 | This Market Sucks

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Show Notes: Focus Discussion of the Week: This Market Sucks! Yes, we’re in the highest demand market we’ve seen in quite some time, but that comes with some challenges – costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape […]

S2 EP 7 | Q1 Digital Trends

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Show Notes: Focus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update – what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join […]

S2 EP 6 | Online Builder Shop Results

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Show Notes: Focus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it’s not enough to just have online leads… Are you following up with them consistently and effectively? What kind of customer experience are you creating?  […]

S2 EP 5 | Effective Content Strategy

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Show Notes: Focus Discussion of the Week: You’ve heard the saying – content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey […]

S2 EP 4 | Looking Forward With Kimberly Mackey

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Show Notes: Focus Discussion of the Week: This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the […]

S2 EP 3 | Continuing To Invest With Brooke Carroll

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Show Notes: Focus Discussion of the Week: As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. […]

S2 EP 2 | Selling and Traffic: What’s the Pulse?

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Show Notes: Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel – the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, […]

S2 EP 1 | Creating a Growth Mindset With Daniel Fischer

Show Notes: Focus Discussion of the Week: We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a […]

S1 EP52 | Brand is the Future

Transcript [00:00:00] Mollie: Unfortunately, a lot of business owners undervalue the importance of brand. And that’s why this is the reason that housing is behind. Not because of any technology, not because of, you know, we’re not as creative as other industries. It is because we are the only industry that does not consider the […]

S1 EP51 | Making Quick Decisions, Not Perfect Decisions with Paul Hanson

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Transcript [00:00:00] Paul: How quickly then do you reevaluate a decision that you made and quickly make another decision if it’s warranted? So in the example of this crazy year, March 12th hits here in Ohio, the schools closed restaurants start to close. It would have been unwise to make any decisions that day that […]