Show Notes: Focus Discussion of the Week: Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes. Transcript Alexis: Welcome to building perspective with Group Two. I’m your […]
Show Notes: Focus Discussion of the Week: Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the […]
Show Notes: Focus Discussion of the Week: Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What’s the biggest change you’ve made to your marketing or sales initiatives in the last two years, […]
Show Notes: Focus Discussion of the Week: Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a […]
Show Notes: Focus Discussion of the Week: Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your […]
Show Notes: Focus Discussion of the Week: Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain […]
Nearly 100% of homebuyers start their searches online. More leads than ever are coming through websites, social ads, and listing directories. With so many leads, how are Online Sales Counselors (OSCs) supposed to filter through them and focus on the hottest ones while still nurturing all the others? The answer is to take the time […]
Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]
Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]
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