Category: Marketing Insight

How To Use Short-Form Video in New Home Marketing

Short Form Video

As marketers, by now we know the power of video. In fact, according to Biteable, 61 percent of markers see video as “very important or extremely important,” yet 66 percent of marketers don’t make them because they think it’s too time-consuming. We’ve got you. This article will help you make impactful, short-form videos that are […]

S2 EP 11 | What Makes Up Your Brand?

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Show Notes: Focus Discussion of the Week: What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed.  Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding […]

7 Tips for Home Builder Logo Design

Ah, the logo. The first thing that most people think of when they think about branding. Your logo is an essential piece of your intricate home builder brand puzzle. At its most basic function, it should make its viewer say, “oh right, those guys.” At its best, it has the power to make its viewers […]

S2 EP 10 | Building Trust with Ashley Durham

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Show Notes: Focus Discussion of the Week: 35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers […]

S2 EP 8 | This Market Sucks

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Show Notes: Focus Discussion of the Week: This Market Sucks! Yes, we’re in the highest demand market we’ve seen in quite some time, but that comes with some challenges – costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape […]

S2 EP 6 | Online Builder Shop Results

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Show Notes: Focus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it’s not enough to just have online leads… Are you following up with them consistently and effectively? What kind of customer experience are you creating?  […]

Following Up with Prospects: Secret Shop Results

Builder Website Shopping Results

Right now, builders everywhere are experiencing an unusually busy time, seeing an increase in online leads and web traffic as prospective buyers get more of their information online rather than in person. Even now, it’s crucial for you and your team to connect and follow up with your prospects, and show that you’re willing to […]

Why Home Builders Need Online Sales Coaching

Events of the last year persuaded many home builders to hire an Online Sales Counselor. That was a major step forward for our industry given the evolution in home shopping behavior over the last decade. But having someone in the OSC role without giving them industry-specific online sales training is like asking a new Starbucks […]