Category: Marketing Insight

S3 EP2 | What to Expect at IBS

Show Notes: Focus Discussion of the Week: Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two (https://www.grouptwo.com/events/ibs-2022) team members at the International Builders’ Show this year in Orlando.  How you can participate in Builder Books’ The House That She Built $500 Cash Challenge every day, the awesome photo ops […]

Featured Home Builder Website: Weaver Homes

featured home builder website design weaver homes

One of the challenges that many builders face with their websites is how to effectively showcase all their content so that it is searchable and useful to the user. Today, with a major emphasis on content creation as a means of educating the consumer, it’s critical that photos, videos, resources, inventory homes and more are […]

S3 EP1 | 2022 Lasso Tips

Show Notes: Focus Discussion of the Week: Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO […]

What We’re Looking Forward To in 2022

As 2021 draws to a close, we’re reflecting on the great achievements of our builder partners and the home building industry at large. We’re so proud to have been part of many successes—award-winning digital marketing campaigns, the first builder home constructed entirely by women, NAHB’s most successful book launch ever, and many more significant victories […]

S2 EP 22 | Connecting with Community

Show Notes: Focus Discussion of the Week: What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing. […]

Home Builder Digital Marketing Updates for Q3 | 2021

First-party data, Facebook’s failure, infinite scrolling — oh my! Q3 certainly had its surprising reveals and tense moments, but as with all trying times in history, marketers have endured! Here are the most important changes in the digital marketing landscape from Q3, and a few tips for surviving the next round.   SEM Update: First-Party […]

Builder Marketing Insights and Budgets for 2022

2022 Insights

Welcome to 2022! We know… it’s only November, but your budget planning for the new year should be well under way. As we think about how next year will be different from this one, how markets will continue to normalize, and how home buyers consume information and make buying decisions today, we’ll need to make […]

Fun & Effective Campaign Ideas for Fall/Winter

Fall/Winter Campaigns

It’s the season of spiced apples, cozy sweaters, cinnamon sticks, and also one of the best times of year to launch fun and unique new home sales and marketing campaigns! Builders are often concerned that traffic begins to die down in these months, but we say meet your prospects where they are and speak the […]

Stone Martin Builders OSC Success Story

How Stone Martin Builders Launched a Successful Online Sales Program with g2 Online Sales Coaching   About Stone Martin Builders Stone Martin Builders is a Top 100 Builder and one of the fastest-growing home building companies in the southeast. The Opelika, AL-based organization focuses intently on providing a world-class customer experience as they build signature, […]