Regal Homes makes luxury living attainable. Our challenge; to position them as upscale yet approachable and down-to-earth. We started by modernizing their logo and color palette with subtle enhancements. Then, we focused our attention on the details of Regal Homes marketing that would make their buyer feel special.
We did a complete redesign of all Regal Homes onsite signage to reflect their new branding.
We incorporated lifestyle photography to invite prospects to imagine themselves in a Regal home.
We made the path to home ownership easy to follow and digest for the Regal Homes sales team to use as a tool for buyers on the fence.
“Many agencies start strong in the beginning then taper off and don't pay much attention to you. But with Group Two, they were eager and attentive in the beginning and still just as bright now.”