Who knew building a custom home could be this easy?

Easy. Fun. Fast(er) than you think.

When Heartland Builders first came to us, they had a plan—a pre-priced plan to be exact. Since they are up against their prospects’ preconceived notion that building a custom home is a complicated and lengthy process, we break down all of their messaging into easy-to-swallow steps, and position them as the “easy, fun, and fast” builder.

  • We developed their messaging and voice to be more succinct and more effective.
  • Their tagline, "Easy. Fun. Fast(er) than you think." is our internal motto for the way we think about their marketing.
  • Their team is FUN, so we feature them in collateral so buyers can get a feel for the level of customer experience they'll be getting.

The Results:

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“As a small company, it has been very helpful to have marketing gurus that are willing and able to help brainstorm ideas, answer questions, take the lead on projects and then track their effectiveness because we can’t do it all — but with their help I feel like we can!”

Cindy Kogelschatz, Heartland Builders