An epic event series to avoid the summer slow-down.

Brand experience builds brand loyalty.

We introduced a multi-region incentive driven campaign and event series called The Summer of Smiles. The strategy was to give prospective buyers a taste of living within an Epcon community. It reinforced the values of living well, making social connections, and having a positive (“sunny”) outlook on the next chapter of life. 

  • We started with a hype video for the Epcon sales team that got them excited and showed them we were committed to driving prospects.
  • We rotated the events on weekday evenings or Saturdays to get prospects in the door at slower times.
  • We kept the graphics and the messaging bright, happy, and memorable to capture the heart of the Epcon lifestyle.

The Results:

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Campaign Events
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Home Sales
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Leads/Conversions From Digital Ads
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People Reached Through Social Posts

“Group Two and our Account Lead, Ali Peters, were integral drivers of the success of our Summer of Smiles campaign.”

Nanette Overly, Epcon Communities