An epic event series to avoid the summer slow-down.

Brand experience builds brand loyalty.

We introduced a multi-region incentive driven campaign and event series called The Summer of Smiles. The strategy was to give prospective buyers a taste of living within an Epcon community. It reinforced the values of living well, making social connections, and having a positive (“sunny”) outlook on the next chapter of life. 

  • We started with a hype video for the Epcon sales team that got them excited and showed them we were committed to driving prospects.
  • We rotated the events on weekday evenings or Saturdays to get prospects in the door at slower times.
  • We kept the graphics and the messaging bright, happy, and memorable to capture the heart of the Epcon lifestyle.

The Results:

Campaign Events
Home Sales
Leads/Conversions From Digital Ads
People Reached Through Social Posts

“Group Two and our Account Lead, Ali Peters, were integral drivers of the success of our Summer of Smiles campaign.”

Nanette Overly, Epcon Communities