An epic event series to avoid the summer slow-down.

Brand experience builds brand loyalty.

We introduced a multi-region incentive driven campaign and event series called The Summer of Smiles. The strategy was to give prospective buyers a taste of living within an Epcon community. It reinforced the values of living well, making social connections, and having a positive (“sunny”) outlook on the next chapter of life. 

The Results:

Campaign Events
Home Sales
Leads/Conversions From Digital Ads
People Reached Through Social Posts

“Group Two and our Account Lead, Ali Peters, were integral drivers of the success of our Summer of Smiles campaign.”

Nanette Overly, Epcon Communities