An energetic builder with a tired brand identity.

When your branding doesn't match your process or product.

With a fun and efficient process and modern homes designs, their branding that once positioned them as serious looked dated compared to the builder they had grown to be. They needed a look as modern and innovative as they were. We did a deep dive in to their differentiators and competition, and designed an identity that attracts buyers and accurately represents who they are.

  • We started with a positioning strategy to figure out the story that would be most effective for them.
  • Then we moved to establishing their look and feel with a mood board, which was designed based on how we wanted their buyers to feel.
  • We took their new, refreshed voice and look and began retelling their story in their market.

The Results:

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New Brand Identity

“Group Two is a shining light that helped transform our marketing into a more streamlined, calculated, and systematic approach. We could not be happier with our rebrand. They are a very proactive and innovative group with the utmost work ethic."

Adrienne Elliott and Shawna Dunaway, Elliott Homes