An energetic builder with a tired brand identity.

When your branding doesn't match your process or product.

With a fun and efficient process and modern home designs, the branding that once positioned them as serious looked dated compared to the builder they had grown to be. They needed a look as modern and innovative as they were. We did a deep dive in to their differentiators and competition, and designed an identity that attracts buyers and accurately represents who they are.

We started with a positioning strategy to figure out the story that would be most effective for them.
Then we moved to establishing their look and feel with a mood board, which was designed based on how we wanted their buyers to feel.
We took their new, refreshed voice and look and began retelling their story in their market.

The Results:

Cost per Conversion

Percent Internal Team Increase

Percent Web Session Increase

New Brand Identity

Here are the services that made the magic happen:

“Group Two is a shining light that helped transform our marketing into a more streamlined, calculated, and systematic approach. We could not be happier with our rebrand. They are a very proactive and innovative group with the utmost work ethic."

Adrienne Elliott and Shawna Dunaway, Elliott Homes

An energetic builder with a tired brand identity.

When your branding doesn't match your process or product.

The Results:

Here are the services that made the magic happen:

Strategic Planning

Brand Development, Design, and Messaging

Social Media Content Strategy

Paid Search, Display, and Remarketing

Search Engine Optimization

Harness the power of two.

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