An energetic builder with a tired brand identity.

When your branding doesn't match your process or product.

With a fun and efficient process and modern home designs, the branding that once positioned them as serious looked dated compared to the builder they had grown to be. They needed a look as modern and innovative as they were. We did a deep dive in to their differentiators and competition, and designed an identity that attracts buyers and accurately represents who they are.

The Results:

Cost per Conversion
Percent Internal Team Increase
Percent Web Session Increase
New Brand Identity

“Group Two is a shining light that helped transform our marketing into a more streamlined, calculated, and systematic approach. We could not be happier with our rebrand. They are a very proactive and innovative group with the utmost work ethic."

Adrienne Elliott and Shawna Dunaway, Elliott Homes