Getting your buyers off the fence and into your door.

Sometimes getting a little literal literally works.

When we needed to generate a sense of urgency to get EG Home’s buyers to finally go for it — we created this 23-day long incentive-driven promotion. The EG Homes Get Off The Fence Campaign offered a menu of fun packages like GET COOKING (a chef’s appliance upgrade!), GET LIT (a lighting upgrade!), GET PAMPERED (a master bath upgrade!), and GET FLOORED (a flooring upgrade!), which put the buyer in control of their “upgraded future.” 

The Results:

Home Sales
Percent New Website User Increase
Percent Website Session Increase
Bonus Packages

“We truly enjoy working with the Group Two team, their energy and creativity are infectious and they makes us better!”

Matt Gilchrist, EG Home