Be careful what you search for… it will appear in your Facebook News Feed!

“Move fast and break things” is Facebook’s motto and it certainly rings true when it comes to advertising.  Facebook announced today (via Mashable) that it is launching a small test where Facebook Exchange ads, ads that are based on users’ internet browsing histories, are now going to appear in users’ News Feeds.

Will this irritate Facebook users even more?  Quite possibly.  Until now, these types of ads have only appeared on the right-hand side of Facebook pages.  It’s possible the social network is running too big of a risk by testing out so many various ad options.  Tell us: how would you feel seeing Volkswagon & Honda ads appear in your News Feed only hours after you’ve searched for a new car on the web?



Group Two advertising is a full service agency devoted specifically to new home builder marketing solutions and social media-215-561-2200.

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