It’s not very often that friends get to become family — and that’s exactly what has recently happened at Group Two! We’re so excited to welcome our past client and longtime friend, Matt Riley, to g2 as our new vice president. Matt will be working on sales and marketing strategy with our builders, as well as directly with Mollie and the team on industry-facing initiatives. With a deep-rooted passion for increasing sales, we know that Matt will be a valuable addition to both g2 and the many builders we work with. Welcome, Matt!
A note from Matt Riley:
As a homebuilder with over 15 years of experience, I understand what builders need and what homebuyers look for. After working as VP of sales and marketing for my own homebuilding company, I chose Group Two as my vehicle to continue to formulate compelling marketing strategy and creative.
Since my early days as an on-site salesperson, I’ve always been fascinated with why people do what they do. Combining my interest in the psychology behind decision-making with my personal love for technology made marketing a natural fit for me, particularly when our industry started to shift into the digital age.
Being able to drive strategies based on consumer behavior, put action plans in place, and monitor results to verify what’s working and what’s not, is something that I am incredibly passionate about. With a deep understanding and admiration for branding, consumer behavior, technology, results (and just a love of our industry), I know that our partnership together will help take you to new levels of success.
I can’t wait to get things started!