Tag: Strategy

The Builders’ Guide to Beating Facebook Zero

With Facebook’s latest news feed update, you may be wondering how builders will be affected.  There’s a lot of information out there on how to adjust your page’s content, so we’re here to help.  Here’s a break down of the changes to revamp your social media marketing strategy to to be the most effective. What […]

3 Steps To Marketing Your Grand Opening Event

Grand Opening Event Marketing

Do you have an upcoming Grand Opening, but no marketing plan in place or any idea where to begin? Pull in the experts! Below are three key factors to consider when marketing for your new model or community grand opening. #1 An event theme is more important than you think! Themes create a buzz. They […]

20 Simple Marketing Lessons for Home Builders

Everything we do leaves an impression on people. This is why marketing, in one form or another, is a must for anyone with a product or service to sell. It gives you the ability to control how your business is perceived and relay what you can really offer your buyers. For home builders, all of whom […]

Hard Hat Tour Brings Buyers Through the Door Before Walls Are Up!

Recently, Group Two Advertising designed a campaign for Cornerstone Homes’ Active Adult community, The Villas of Wake Forest. In order to generate traffic to the community, we designed an effective marketing strategy around a Hard Hat Tour Event. The Campaign Details: What: A Hard Hat Tour Event at Cornerstone’s new model home Where: Everywhere! Eblasts Blogs […]