By giving you the ability to put your digital ads in front of motivated home buyers, Search Engine Marketing (SEM) plays a big role in a home builder’s sales. It’s safe to say that you know about Google and its advertising abilities, but how much do you know about its search engine counterpart, Bing? While […]
Tag: search engine marketing
How to Get Found with Google My Business
Google My Business (GMB) listings appear right when buyers are searching for your homes on Google Search and Maps. Therefore, it is very important to claim, update and optimize your listing, so that you’ll be as visible as possible to potential buyers, increasing your chances of driving them to your locations. Google My Business serves […]
How Voice Search Will Change Digital Marketing & What To Do To Prepare
Marketing in the hands-free era is almost upon us. It may come as a shock, but 41% of adults and more than half of teenagers use voice commands on a daily basis. Big players such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa have all made significant breakthroughs in their algorithms to […]