Tag: new home marketing

Get Into The Buyer Mindset | Dan Chiev | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Get Into The Buyer Mindset | Adrian Aguirre | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Get Into The Buyer Mindset | Katie Seibert | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Get Into The Buyer Mindset | Georgia Castellano | Group Two

We’ve said it before and we’ll say it again: there’s no place like (a new) home. Now more than ever, buyers are taking a good look at their current living situation and searching for a home, whether used or new, that better suits their wants and needs. In fact, a few of our very own […]

Q1 Social + Digital Marketing Trends for Home Builders

Current cultural shifts will affect your processes for the time being, but you can rest assured that one thing’s constant — Group Two is on top of everything you need to know to optimize your advertising strategy and amplify results. We’ve compiled recent data regarding the social media and digital tactics we’ve used for our […]

Values That Matter

Values-That-Matter

Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]

We’re CELEBRATING 50 Years as the Ad Agency for Home Builders!

group two 50th logo

From his studio apartment in 1969, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry — but 50 years later, Mollie Elkman continues to grow group two, a company born from one leader’s vision and refined by […]

Not all Leads are Created Equal

Name: Phone Number: Email Address: While the contact form appears the same across different media, whether it be on your website, Zillow, Trulia, Traffic Card, or Lead Generation Ads on Facebook, not all leads should be treated the same! The one thing that does stay consistent across these platforms and the leads that you gather […]

Welcome Home to Group Two, Tina!

Group Two added a new member to our Creative Team – and to say she likes art is an understatement! Say hello to our brilliant new Jr. Art Director, Tina Mastrull. At Group Two, Tina uses her multifaceted skill set to build upon builder concepts and create outstanding collateral. She’s especially excited about the chance to […]