Every builder knows the value of a competitive edge — and in today’s housing industry, nothing’s more advantageous than exclusive floorplans. When your thoughtfully designed plans are federally copyrighted, your competitors can’t touch them, and most importantly, your buyers can choose a home that’s entirely exclusive. Al Trellis and Bill Watkins created Values That Matter […]
Tag: new home advertising
We’re CELEBRATING 50 Years as the Ad Agency for Home Builders!
From his studio apartment in 1969, Richard Elkman took an ambitious idea and grew it into something special. At the time, it was unheard of for an agency to specialize in one industry — but 50 years later, Mollie Elkman continues to grow group two, a company born from one leader’s vision and refined by […]
Thanksgiving Sandwiches and Inventory Homes: The Perfect Marketing Combination!
There’s so much to be thankful for this time of year. Here at group two, we have a unanimous love for Thanksgiving leftovers. No hours spent cooking. No small talk with your weird uncle (we all have one). Just your favorite dishes right now, on your terms. You know what Thanksgiving leftovers remind us of? […]
Welcome Home to Group Two, Tina!
Group Two added a new member to our Creative Team – and to say she likes art is an understatement! Say hello to our brilliant new Jr. Art Director, Tina Mastrull. At Group Two, Tina uses her multifaceted skill set to build upon builder concepts and create outstanding collateral. She’s especially excited about the chance to […]
Behind the Scenes with Group Two’s Creative Department: Evoking Emotions From the Start
A lot goes on behind the scenes at Group Two! Whether we’re discussing strategy with our builders or creating awesome marketing materials, there are always big things happening in our office. Because we’re so passionate about the work that we do for you, we want to give you an inside look into one of our […]
The Power of Millennials – 5 Ways We’re Changing the Home Buying World!
Move over Baby Boomers, the Millennials have taken your spot as the generation to reckon with. Did you know five Group Two team members are millennials? And we aren’t wasting any time in effecting changes all over the economic landscape – from cars to real estate to lifestyle trends. The real estate world, in particular, […]
The Group Two Team is now Houzz Certified!
Here at Group Two we are always learning. Being passionately inquisitive is just part of what we do. We study housing trends in markets coast to coast. We read the newest marketing books and articles. We analyze social media behavior patterns. We challenge ourselves to discover new skills and techniques to better ourselves, and to […]